by Patrice Turner | | Blog
Google does a lot to help businesses improve their search engine rankings. One of the things it does is include short snippets of information under your search results. Those snippets are called meta tags and they’re a powerful SEO tool. What you put in those little...
by Patrice Turner | | Blog
Let’s start by understanding what keywords are and why they’re important. Keywords are the words and phrases your ideal consumers type into search engines to pull up specific content. Think of them as the connection between your business and your target audience. That...
by Patrice Turner | | Blog
Your business card tends to get most of its use via hand-to-hand distribution. Every networking event, conference, or convention we go to urges us to bring a stack of business cards. I’m a small business owner just like you and like you, I’ve received swag bags...
by Patrice Turner | | Blog
Most small business owners know the importance of marketing. We also know marketing is something you do every day. That means your marketing ideas, strategies, and methods need to be both effective and cost effective. That’s why grassroots marketing is a small...
by Patrice Turner | | Blog, Uncategorized
Your content marketing strategy consists of the content you create or curate to share on your website, blog, videos, newsletters, and social media posts. The goal of content marketing is to share your brand on a regular basis with your target market without...
by Patrice Turner | | Uncategorized
Like businesses of every size, your small business has – or should have – a website. A business without a website is all but invisible these days. While a website is important, having one that never gets seen is akin to having no website at all. That’s why I’ve...
by Patrice Turner | | Uncategorized
Referral marketing – marketing products and services to new customers through existing customers – is a savvy small business marketing strategy. It lets other people sing your praises and bring new customers to your door. Referrals usually come in three forms: word of...
by Patrice Turner | | Uncategorized
When your small business blog is SEO optimized, it gets the search engines to notice you, index your website, and bring readers to your blog. That’s why SEO optimization and functionality are the goals of many small business blogs. Readability, though, is equally...
by Patrice Turner | | Uncategorized
Let’s face it. Even for professional content creators, churning out an endless stream of content can be a challenge. The key to strong, consistent content creation is knowing your target market and equipping yourself with ninja level research skills. Additionally,...
by Patrice Turner | | Uncategorized
When small business owners think of low-cost marketing ideas to promote their products and services, they often think of flyers and postcards. There are many other ways to market your small business without spending a fortune. Consider these ten marketing methods that...
