Let’s start by understanding what keywords are and why they’re important. Keywords are the words and phrases your ideal consumers type into search engines to pull up specific content. Think of them as the connection between your business and your target audience. That connecting point is what makes keyword research so important.
Keyword research is how you find the best keywords to include in your content. Try to avoid using the keywords that appeal to you. Instead, opt for the ones your customer is most likely to use when searching for your products and services. There are two simple ways you can research the best keywords for your small business.
- Start typing into your search bar and you’ll see suggestions pop up underneath the search field. The search engine is essentially telling you to use these keywords and longtail keywords because of their popularity.
- You can also use a keyword finder. Simply make a list of important topics you think people use to search for your products and services and a keyword finder will tell you the best keywords to use for optimal search engine results.
Once you identify the right keywords, use them carefully. Use at least one in your blog titles or page titles. Also, use one in each paragraph of your blog or page of your website. Don’t use the same keyword too much – Google calls that keyword stuffing. Keyword stuffing can actually push you down in the rankings. Choose a mix of keywords that make sense and can be incorporated seamlessly into your online content.
SEO optimization is vital to creating a successful small business owner’s website and blog. Take time to do your keyword research, prioritize your keywords according to your specific business goals, and build valuable lists of high-quality keywords that will serve your purpose and draw the attention you need to the business you’ve worked so hard to create.