Most small business owners know the importance of marketing. We also know marketing is something you do every day. That means your marketing ideas, strategies, and methods need to be both effective and cost effective. That’s why grassroots marketing is a small business owner’s friend. These three no-cost and low-cost grassroots marketing strategies can help you get the word out about your business without straining your marketing budget.
- Create SEO Optimized Online Content
Telling your audience what they want to hear is one thing. Positioning it so they actually see it is another. SEO optimization is the key to using content to draw people to your online presence. Create a mix of SEO optimized marketing content like blogs, social media posts, and videos that bring people to all your online purchase portals, not just your website. It’s a grassroots marketing strategy that cost nothing but time. - Support What Your Audience Supports
Supporting what your customers support is a simple grassroots marketing strategy that can pay off big. That support can mean everything from sponsoring community sports teams to advocating for philanthropic causes. People love to support businesses who support the causes and people they consider important. Supporting your online and offline communities is a smart way to form a bond and create open engagement with your audience and to get consumer support behind your brand. - Create A Lucrative Referral System
Ask clients and customers for testimonials you can use in your marketing materials. Then ask them to do xxx things. Share their happy stories with others who need your products and services in exchange for a small incentive. Share testimonials on their social media channels with a link back to yours. Share their testimonials on consumer review sites like Yelp and Google Reviews. All those methods are easy ways to drum up additional business and let word of mouth do your marketing for you without spending a dime.
Position your small business for success with ongoing marketing. Choose these and other grassroots marketing strategies that cost a smidgen of time and a fraction of your marketing budget but reap incredible results.