by Patrice Turner | | Uncategorized
Although networking happens in businesses of all sizes, small business owners are a huge part of the networking scene. That’s because networking – meeting, mingling, and interacting with other business owners – is a low-cost way to introduce yourself and your products...
by Patrice Turner | | Uncategorized
I always encourage small business owners to have a business plan. Even if you don’t need or anticipate needing bank or investor financing, a business plan can help keep you focused, on track, and on task. For the same reasons, you should also have a small business...
by Patrice Turner | | Uncategorized
Like most small business owners, you know the power of social media marketing. It’s a low-cost marketing method that lets you reach a huge audience. Successful use of social media is dependent on strategic branding. Try these branding tips to get your target market to...
by Patrice Turner | | Uncategorized
Serial movies and television shows use cliffhangers to draw viewers in. They dangle a carrot at the end of each episode and leave viewers with a question they can’t wait to get the answer to. This strategy has worked since it was first put into use. As a small...
by Patrice Turner | | Uncategorized
Good, solid content is one of the hallmarks of small business marketing. Small business content takes on many forms like website copy, social media content, product descriptions, and blogging. Blogging is one of the most affordable ways to market your small business....
by Patrice Turner | | Uncategorized
One of the more difficult challenges of small business ownership is the need to wear a dozen different hats. From product development to branding to sales to marketing, small business productivity often suffers from the need to do an overwhelming number of tasks....
by Patrice Turner | | Uncategorized
Most small business owners understand the value of SEO (search engine optimization). The right SEO optimized content plays a huge role in driving traffic to your website. Optimizing your website, social media, and other ecommerce URL with keywords and keyphrases is...
by Patrice Turner | | Uncategorized
Having a website and social media presence are no-brainers in today’s ecommerce society. The key to making those must-have marketing online avenues work, though, is strategic offline marketing tactics. As you consider which offline marketing strategies you’ll use,...
by Patrice Turner | | Blog
Because it’s still a relatively new year, many business owners are still working on goals they set for 2019’s first quarter. The first quarter is only a few days away from being over, though, and the end of the year will be here before you can blink twice. Setting...
by Patrice Turner | | Blog
Most websites have at least one button on each page. What that button tells you to do is often the deciding factor in whether you click on it or not. When you create a compelling call to action that speaks to website visitors, you increase engagement with your...
