Most small business owners understand the value of SEO (search engine optimization). The right SEO optimized content plays a huge role in driving traffic to your website. Optimizing your website, social media, and other ecommerce URL with keywords and keyphrases is the best way to get that much-needed traffic. The problem many businesses experience is a lack of understanding on how to create SEO content that gets the job done.
Learning how to create SEO content that does double duty is a savvy way to kill two birds with one marketing stone. Keep researching SEO trends, researching keyword trends, and using your most effective SEO keyword. In addition to keywords and keyphrases, try these other SEO avenues that are too often overlooked.
- Image Optimization
Image optimization means choosing pictures and clipart that support your brand, load quickly, and compel action. Choose right-sized images that don’t slow down the loading time and functionality of your website. Then optimize the image’s meta tags and metadata with keywords. Finally, wherever possible, make images clickable with a hyperlink.
- Video Marketing
YouTube is the second largest search engine in the world. It’s second only to Google. A strategic video marketing campaign and robust YouTube channel can lead to increased attention and sales – with the right SEO strategies. That makes it critical to include relevant keywords and hashtags in your videos and in their descriptions.
- Backlinks
Backlinks – when other websites link back to yours – tell search engines that your website is important. They also help index your site. One of the easiest ways to get those valuable, SEO-rich links back to your site is by guest blogging and including a hyperlink in your byline. You can also create internal links, build hyperlinks in social ads, and by working with social media influencers.
Instead of relying solely on using your website for SEO purposes, explore these other ways to make search engines find your business. Of course, you should also consider a copywriter who knows two important things. One – how to create SEO content that drives traffic to you. Two – the powerful combination of succinct content and trending SEO principles. I’m here to help! Contact me today to optimize your keyword marketing strategy and make the search engines sit up and take notice.