Although networking happens in businesses of all sizes, small business owners are a huge part of the networking scene. That’s because networking – meeting, mingling, and interacting with other business owners – is a low-cost way to introduce yourself and your products and services to a new market. Too often, business owners network by simply making small talk and exchanging business cards. Unfortunately, that usually leads to a pocket full of business cards and little to no effective follow-up. These networking tips will help you discover a better, more effective way to network.
There are networking events available every day. One of the keys to making networking effective is choosing networking events where the right audience is in attendance. Look for events that host your target market, strategic partners, and competitors.
Whoever said the money is in the follow-up is right! Look for networking events that make follow-up easy by offering attendee lists with email addresses and social contacts. Make your follow-up email friendly and engaging, but NOT salesy (unless someone specifically requests it).
One of my favorite networking tips is to develop the right mindset. Instead of setting a goal of making a sale, set a goal of establishing a relationship. The people in the room might not buy from you, but they might recommend you to the people they know.
Have an elevator pitch ready, but please don’t stick to it like glue. Instead, speak naturally and allow each conversation to build its own momentum. Finally, let each prospect introduce themselves first. If you do that, you’re better able to tailor your approach to fit their needs.
Networking doesn’t have to be boring or difficult. These small business networking tips can go a long way toward helping you get one foot in the door and keep the other one out of your mouth.