by Patrice Turner | | Blog
Providing clients and potential clients with a free resource is a proven small business marketing strategy. One of the easiest, most cost-effective ways to do that is by offering free, downloadable, lead magnets. A lead magnet is an incentive to tempt potential...
by Patrice Turner | | Blog
Canva is a free online graphic design tool that lets you create logos, social media images, memes – just about any visual element you need for your small business. It’s especially useful for small business owners. With Canva, creative small business owners can create...
by Patrice Turner | | Blog
Small business content marketing means all the words you use to promote your business in any way. It means your website, blog, ebooks, newsletters, videos, ads, social media content, and whitepapers. Every piece of content you create for your business needs to focus...
by Patrice Turner | | Blog
Owning a small business means juggling a hundred balls in the air. For most of us, small business ownership is a one-man or one-woman-show – especially in the early days. One of the best ways to keep all those balls in the air is by putting systems in place that...
by Patrice Turner | | Blog
Google does a lot to help businesses improve their search engine rankings. One of the things it does is include short snippets of information under your search results. Those snippets are called meta tags and they’re a powerful SEO tool. What you put in those little...
by Patrice Turner | | Blog
Let’s start by understanding what keywords are and why they’re important. Keywords are the words and phrases your ideal consumers type into search engines to pull up specific content. Think of them as the connection between your business and your target audience. That...
