If you’re a content creator, copywriter, or content marketer, you know the stress and anxiety around writing on the same topic over and over. It can make content creation problematic – especially if you specialize in a specific content genre. After all, how many different ways can you say target audience or ideal consumer? These are five of the ways I’ve learned to help avoid repetition, self-plagiarism, and lookalike content.
Master Your Thesaurus
A simple way to avoid repetitive writing is to use a thesaurus. Making strategic, intelligent use of a thesaurus can help you generate new words in place of repeated ones. That, in tune, can help you craft whole new phrases and sentences.
Draw Little Nuggets Out Of Your Writing
Don’t give writing on the same topic over and over the power to turn work you love into drudgery or stress. You can advance toward your targeted word count by pulling little nuggets of information out and drawing them out. It lets you stay on topic but vary your writing accordingly.
Home In On Client-Specific Details
Are you writing about marketing? Try focusing on specific areas of marketing or on your client’s specific product or on location-specific details, and so on. You can eat up word count while providing inadvertent location marketing and SEO-rich content without repeating yourself over and over.
Use Two-Word Synonyms
Your thesaurus is a useful tool when writing on the same topic over and over. If you can substitute a single word for a two-word synonym – or for a synonym that changes the look and feel of the sentence without changing its context. For example, when you substitute studying for cramming or teaching for edification, you can talk about the same subject in a different direction.
Try A Change of Tenses or Angles
When you switch between past and present tense and from one person’s point of view to another, it can help you view your writing from a different vantage point and create an entirely different language pattern.
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