Let’s be honest – 2020 was a doozy! Whether this is your first or a regular annual review of your year, assessing 2020 is a special undertaking all on its own. To start, assess the role of the COVID-19 pandemic in your life and on your business. Ideally, when you review your year, you’ll include a variety of different areas. I’d suggest reviewing your:

  • Finances
  • Business
  • Personal life
  • Relationships
  • Travel plans
  • Health
  • Fitness

For the purpose of this post, lets concentrate on reviewing your freelance or gig economy business. Of course, one of the best reasons to review and assess your business year is to understand your income and finances. A detailed assessment during your annual review can help you understand where your largest sources of income came from and which income came with more frustration it was worth. Here are five fantastic reasons to review and assess your independent business:

  1. It’s an excellent opportunity to assess and reassess your client base and take time to decide which clients led to the greatest amount of revenue with the least amount of hassle.
  2. It’s an ideal time to create a list of ideal clients and to create a plan to woo them.
  3. It’s a great time to reassess your skillset and decide which ones you need to hone to stay on top of your industry.
  4. It’s a good time to take an honest look at any mistakes you made or regrets you have and to take steps toward making amends as needed or simply learning lessons that prevent your repeating those mistakes.
  5.  It’s the best time to create a new goals list and to create a list that breaks your goals down into manageable chunks that can make next year’s annual review easier to navigate.

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