by Patrice Turner | | Blog
The key to effective SEO-optimization is using the right keywords to get the attention of the search engines and your target market. That means research, research, research. Keyword research, though, can be like going down a rabbit hole, can’t it? Don’t let it...
by Patrice Turner | | Blog
If you’re like most small business owners, you know how important a constant stream of valuable content is to your consumers. Small business content like blogs, lead magnets, web copy, and social media posts are great ways to get the attention of your target market....
by Patrice Turner | | Blog
A strategic partner can offer an amazing boost to your business. Strategic partnerships (sometimes called joint ventures) are made when you find another small business owner who has access to your target market without being your competition. The two of you create...
by Patrice Turner | | Blog
Networking is one of the easiest ways to grow awareness of your small business. The keys to making small business networking work include understanding the importance of networking follow-up, networking with a purpose, and having an end goal in mind. Don’t go in with...
by Patrice Turner | | Blog
The gig economy is gaining traction and will continue to do so in the coming year. Participating in the gig economy means parlaying a series of small jobs into a full-time career and income. It means defining your own rules, taking control of your time, and custom...
by Patrice Turner | | Blog
Good writing means good readability. Content that’s rife with spelling and grammar mistakes may contain good information, but frustration will prevent it from being read. Business coaches and content marketers have long espoused the merits of focusing on your why. I...
