by Patrice Turner | | Uncategorized
Getting the word out about your business is one thing. Getting the word out to the right people at the right time is another. Marketing depends on getting that right eyes/right timing mix just right. That’s why most small business owners correctly view marketing as an...
by Patrice Turner | | Blog
Small business owners are the backbone of America. They – we – help move the economy forward, create self-directed income and lifestyles for ourselves, and create jobs for others. The dream, however, of small business ownership is vastly different from its reality....
by Patrice Turner | | Blog
Your website, blog, and social media gives your business a 24-hour presence among your target market. The words and images that make up your visual presence are a function of small business marketing. They’re also part of your overall image and personality – so, what...
by Patrice Turner | | Blog
YouTube – the world’s most popular video platform – is part of the Google family of products. What does that mean for your small business? That means a YouTube presence increases your search engine rankings and grabs the attention of your target market. It also means...
by Patrice Turner | | Blog
I’m totally and completely biased, but I think I have the four best children in the world. Period. They’re young adults, now, and they may not know it, but they’ve inspired my small business ownership journey in more ways than I can count. Here are four of the main...
by Patrice Turner | | Blog
Let’s not beat around the bush. Scope creep is a real as the struggle. Scope creep is what happens when continuous and ongoing changes alter a project after it’s already begun without adding to the project’s bottom line. In short, it’s what happens when a client pays...
by Patrice Turner | | Blog
I love to travel, and flying is my favorite way to go. I just seem to come alive in an airport and on the plane. Since May of 2017, I’ve been to Chicago, Bartow, Kissimmee, Orlando, Miami, and Jacksonville (all in FL) New Orleans, Phoenix, Scottsdale, Little Rock,...
by Patrice Turner | | Blog
The biggest fear that most entrepreneurs and small business owners face when deciding to raise their rates is the threat of losing their existing clients. If you’re debating whether or not raising your rates is a good idea, there are usually two reasons at play....
by Patrice Turner | | Blog
One of the most exciting parts of being small business owners is future-casting. These five tips will help you get ready for the future of your small business by creating an effective plan right now. From marketing to social media management to funding, you really...
by Patrice Turner | | Blog
Blogging is a serious business. If you’re monetizing your blog or using it to book sales or build your readership, it can be a serious moneymaker, too. If we’re honest, though, it can also be a bit of a challenge coming up with fresh content. Keep reading for five of...
