by Patrice Turner | | Blog
Most small businesses put out a plethora of content – emails, social media profiles and posts, blogs, newsletters, job openings, and online and offline ads. Your small business content should be targeted to each piece of media you put out – and it absolutely,...
by Patrice Turner | | Blog
No matter what business you’re in, live events are a great way to get a lot of the members of your target market together in one room. From tradeshows to seminars to conferences to concerts, live events are a smart part of your marketing arsenal. Because part of their...
by Patrice Turner | | Blog
I miiiiight be a bit of a workaholic, so…anyone who knows me well, is probably laughing at the title of this blog. Whatevs. I keep explaining to people that most workaholics are workaholics because they love what they do. That’s certainly true in my case. No matter...
by Patrice Turner | | Blog
Are you looking for new ways to drive your target market to your small business website? Of course you are – more traffic means more opportunities to pitch your products and services which leads to more sales. The dozen traffic generating tips below will help your...
by Patrice Turner | | Blog
The goal of good content is to draw readers – and shoppers – to your website or blog. Creating great content that drives traffic to you instead of making you chase after it is so much easier to do with a content calendar. It keeps your content fresh, helps you plan...
by Patrice Turner | | Blog
Email marketing is an easy, effective way to grow your mailing list, share resources and tips, and create a captive audience for your small business. When people opt into your newsletter, you get the benefits of being able to reach out to them on a regular basis. The...
by Patrice Turner | | Blog
Unlike other social media platforms, LinkedIn is a platform of professionalism over social sharing. From startups to corporations, many businesses use the power of LinkedIn to identify new team members, introduce new products and services, and build a trusted network....
by Patrice Turner | | Blog
The key to effective SEO-optimization is using the right keywords to get the attention of the search engines and your target market. That means research, research, research. Keyword research, though, can be like going down a rabbit hole, can’t it? Don’t let it...
by Patrice Turner | | Blog
If you’re like most small business owners, you know how important a constant stream of valuable content is to your consumers. Small business content like blogs, lead magnets, web copy, and social media posts are great ways to get the attention of your target market....
by Patrice Turner | | Blog
A strategic partner can offer an amazing boost to your business. Strategic partnerships (sometimes called joint ventures) are made when you find another small business owner who has access to your target market without being your competition. The two of you create...
