1. What did my readers love about my last blog post? If they made remarks in the comments, use those to generate your upcoming post.
2. Can this post become an extension of my previous post?
3. Can this blog help me turn my previous post into a series? A series is a smart way to get readers to return to your blog.
4. What were my best social media outlets for my previous post? Hint: whatever social media site your target market is on right now.
5. Is this blog post an original and not just a reworded version of the previous post?
Asking these questions can help ensure that your second (or next) blog entry compliments your first. They can help your brand begin to share its story and get the attention it deserves. Your next blog doesn’t have to be the beginning of a series, but your brand and voice should start to take shape in the eyes of your reader. If you’re working on your second (or next) blog, drop a link to your first blog post in the comments section.
If you need help crafting blogs that get the attention of your target market, click on my contact link and schedule a brief intro session. I’ll be happy to help you brainstorm content ideas your ideal client will flock to.
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