“No matter what, the very first piece of social media real estate I’d start with is a blog.”
Chris Brogan

Social media is here to stay and blogging long ago changed the way we engage with customers. Blogging gives businesses an opportunity to build a brand, enhance product and service awareness, and keep their target market coming back for their expert views and opinions. It’s the epitome of attraction marketing. Keep reading for five important reasons Hootsuite is the best way to manage your small business blog.

  1. Hootsuite makes it easy to schedule the social media posts and comments that lead readers to your blog. It’s one of the best set-it-and-forget-it social media management tools around.
  2. Hootsuite makes it easy to share photos, pics, and graphics that grab your audience’s attention. Posts with pictures grab up to 58% more reader attention and engagement.
  3. Hootsuite lets you monitor all your social media feeds in one convenient place. It’s dashboard that tells the story of your blog’s reach and effectiveness.
  4. Hootsuite’s Hootlet browser plug-in lets you easily grab snippets of online info and schedule it for later distribution. It’s a really smart, one-click way to curate valuable content.
  5. Hootsuite saves valuable time you can use on other parts of your business. Spend one day each week scheduling all your social media, then go to work on other profitable business practices.

If you haven’t signed up for Hootsuite yet, head on over to their website. Start with their free version and upgrade when your blog takes off. Schedule your posts will help boost engagement with your target market. It will create a robust online presence. It will free up valuable time you can spend on research, development, and product expansion. Your blog will boost its readership. Your Google ranking will rise, and your business will thank you.

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