Drawing attention to your blog is the goal of most small business bloggers. The more eyes you get on your musings, the better position you’ll be in for advertisers, influencers, and social shares. Your blog needs more than great readability. It needs a blogging strategy. Check out these three ways to gain new blog readers, build your blog brand, and start monetizing your blog.
- Ask And Ye Shall Receive
Sometimes you can get lost in sales and marketing strategy, technology, and industry jargon. In reality, one of the simplest ways to gain readers for your blog is to ask for them. Social media is a great way to do this. It’s one of the smartest, lowest cost blogging strategies. Use hashtags to reach your ideal reader and request follows, retweets, likes and other social shares. - Create A Lead Magnet
No matter who your target market is, a checklist is a great, no-cost way to grab their attention. Create a simple Word document, pretty it up with background colors and images, and save it as a downloadable pdf file. You can also do this in Canva. Their free version is hearty enough to do so easily. You’ll then have something to offer your readers in exchange for them signing up for your newsletter or subscribing to your blog. - Publish More Content
Publishing more SEO optimized content is one of the easiest blogging strategies to implement. It will put you in front of your readers more often. One of the keys to a good blog is creating consistent content. Of course, you decide how frequently you want to post so choose a tempo you can keep up with. It’s better to start slowly and gain momentum than to slow your pace down or post so infrequently that your readers don’t know when to look for new information.
Creating an annual blogging strategy is a smart move for all small business owners. Try these three tactics and watch your blogging strategy boost your blog’s readership. If you have other attention-grabbing blogging strategies, share them in the comments.