A downloadable whitepaper or special report is usually the easiest and least expensive shareable resource you can create. Blog readers love getting things for free. They especially love it if what they are given at no cost has a high value. Here are four easy steps to creating a freebie/giveaway. A simple checklist or whitepaper is ideal.
- Have a topic your target market needs and wants. Check out what’s happening in your industry. Keep up with what’s trending? Offer helpful info or content your blog readers are craving. You might consider a checklist, guide, or infographic.
- Don’t get too technical – make sure your resource is fun, informative and descriptive with a professional air. If your blog is quirky, make sure your giveaway is, too. If your blog is decidedly prim and proper, make your giveaway matches that tone.
- Have your resource proofread and edited before you make it available to the public. You do not want to send out a professional whitepaper rife with errors. Not only will it limit engagement, it will also tarnish your blog’s reputation.
- Finally, make sure the very last page of your whitepaper offers every possible way to contact you – all your social media outlets, a list of products and services you provide, online ordering info and a compelling special offer.
There you have it! Use these steps to create a giveaway that can drive subscriptions to your blog and help build your email list. Giveaways are a smart tool for small business owners. They usually take very little time to create, have a huge return on investment, and generate lots of traffic. Your newsletter, blog, and website will reap the benefits of your lead magnet. Splash it on your social media channels at regular intervals and watch the leads and subscribers come to you.
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