Your content marketing strategy consists of the content you create or curate to share on your website, blog, videos, newsletters, and social media posts. The goal of content marketing is to share your brand on a regular basis with your target market without necessarily selling them anything. Planning your content marketing strategy helps ensure you share the right content at the right time to get the best results.
Creating a content marketing strategy for your small business can be a challenge. Content marketing in all its forms can help you get the attention of Google – the world’s biggest search engine. It can also help keep readers returning to your blog for updates and helpful information. Because content marketing is easily tailored to your target market and to its varying subsegments, it can be uber specific. Specificity is important in marketing because it lets you reach the people who have an expressed interest in your business and who have the money to purchase your products and services.
The right content does more than sell your products and services; it creates a relationship with your target audience. A content marketing strategy helps you build a relationship with your ideal consumer. People are looking for something when they’re searching online. What they’re looking for is a solution to a problem. It doesn’t matter if that problem is finding a new swimsuit or solving a complicated IT issue, a social media post, blog, or web content that answers their question – and is SEO optimized – will get their attention.
Speaking of SEO optimized content, your content marketing strategy absolutely must include SEO optimization. That means making keyword research an important part of your content marketing strategy. Regular blogging, for instance, boosts your search engine ranking by giving the search engines new content to crawl on a regular basis. Additionally, Google loves genuine content and will reward you for fresh content by ranking you higher in the online stratosphere.
Solid, quality, relevant content also helps establish your business persona, scope, and reach. Whether your business is a startup or a huge corporation, content creation builds trust. As you continue to supply your audience with information, you’ll become a trusted resource. Content marketing revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic and new customers to your business.