Most websites have at least one button on each page. What that button tells you to do is often the deciding factor in whether you click on it or not. When you create a compelling call to action that speaks to website visitors, you increase engagement with your business and increase your opportunity to make a sale. Call to action buttons and hyperlinks are designed to catch your reader’s attention. They’re usually colorful, impactful, and in-your-face.
While buttons are the graphic design elements most that most often come to mind when you hear the phrase ‘call to action’, they’re certainly not the only forms of CTAs. Content, social media posts, and emails also rely heavily on your ability to create a compelling call to action. These three elements will help you write a call to action that gets the results your business deserves.
- Preface your call to action with a question. Example: How can the right funding help grow your business? Click here to find out in two easy steps.
- Make your call to action stand out by italicizing or bolding
it . When it stands out from the rest of your copy, it gets noticed immediately. - Do you want to boost live event registration, discount a particular product, or gain subscribers to your blog? Create a compelling call to action by tailoring it to your intended goal.
Calls to action are everywhere. They’re online, on printed marketing products, and on banners and signs. Marketing trends come and go but calls to action have been part of marketing since marketing first became a thing. When you create a compelling call to action, it increases the chances of readers and shoppers to doing exactly what you want them to do.
How can an effective, compelling call to action help your business boost sales? Click here to read a previous blog on the same topic.