Creating a product or service and selling that product or service are two very different things. That’s why if you’re thinking of outsourcing any area of your small business in 2019, one of the first people you should look for is a small business copywriter. Copywriting is a critical, important part of marketing and branding because the words copywriters employ give your small business a voice. A copywriter does five key things for your business:
- Research
A copywriter will research and ask key questions about your small business and its products, services, and goals. They’ll also research your target market to familiarize themselves with their reading preferences. Finally, they’ll research you to make sure they write in your voice. - Variety
Because your readers will come back to it over and over, a small business copywriter understands the need for variety in your blog. They’ll create interesting topics, attention-grabbing titles, and concise blogs your readers will enjoy. - Readability
Copywriters understand how difficult and frustrating it is to read a blog that has excellent content but is rife with errors. They use their experience and knowledge in combination with a variety of online and offline tools to ensure the website copy, content, and blogs they write are as error-free and readable as possible. - SEO Optimization
Having excellent content without excellent search engine optimization is as bad as not having content at all. A small business copywriter builds SEO-optimization into your posts in a natural voice and uses meta tags to optimize content and images for search engine rankings.
A small business copywriter also gives back to your business because they relieve you of the angst of creating effective copy and content. They give you free time you can use in other areas of your business and save money you can spend on other marketing methods.
Shameless Plug: Check out my copywriting packages and rates, and let me take content creation off your hands.