Small business owners are constantly on the lookout for creative, attention-grabbing ways to market their brands. One of the best ways to market your small business is by creating a YouTube channel. Why should videos be part of your small business marketing plan? For three very important reasons.
- YouTube is the world’s number two search engine
- YouTube is owned by Google – the world’s number one search engine
- Video marketing is trending big time and steadily gaining traction
Small business marketing is a serious matter. Any business – whether product or service based – should avail itself of as many online marketing platforms as possible. YouTube can easily help grow your business. Videos on YouTube get more than two billion (that’s a B) views per day. Posting videos to YouTube is free and easy. It’s just as easy to customize your YouTube channel to match your brand. Creating unique, engaging videos on a regular, consistent schedule keeps viewers coming back for more. Attention spans are short these days, so keep your videos between 30 seconds and 3 minutes. What kind of content should you add to your custom channel?
- Brand Videos that promote your brand and videos that give customers a sneak peek into the behind-the-scenes activities of your business
- Marketing and Explainer Videos that promote individual products and services and their features and uses
- Teaser Videos that tempt viewers to keep coming back to your channel for product and service launches and updates
- Instructional Videos that help clients assemble and correctly use products or walk them through workbooks and training materials
- Testimonial Videos that let your clients and brand ambassadors sing your praises and market for you
- Lives that let you interact with current and potential clients in real time
- About The Owner Videos that tell the story of why you started your business and, more importantly, how your expertise offers the ideal solution to your ideal consumer’s why
Small business marketing takes on many faces. Video marketing and setting up a YouTube channel is an ideal tool for SBOs because it’s an affordable way to reach their 500 million active users. Are you considering adding a YouTube channel to your marketing toolbox? How are you using your existing YouTube channel to grow your business? Talk about it in the comments section. You might have just the inspiration another small business owner needs.
Subscribe to my blog and YouTube channel for more small business marketing tips and strategies. Next week’s blog will give you step by step instructions for setting up your YouTube channel. See you then!