YouTube – the world’s most popular video platform – is part of the Google family of products. What does that mean for your small business? That means a YouTube presence increases your search engine rankings and grabs the attention of your target market. It also means your small business should have its own branded YouTube channel and regularly populate it with short videos that grab the attention of your target market. Keep reading for three more reasons you should create a YouTube channel and embed a video on your website as soon as you finish reading this blog.
- Google likes to see visitors spend time on your website. A short marketing video is an easy way to get them to hang out for a minute or two. Even a 30-second video can keep them on your site for more than twice its length.
- The teaching tools known as tutorials are an internet sensation. The word ‘tutorial’ is searched for on YouTube and Google at an alarming rate. Posting a product or service based how-to or explainer video is sure to get your target market’s attention.
- Some statistics say videos increase the likelihood of your content being shared socially by as much as 1,200%. Wow.
Storytelling is an important marketing must-have making videos an ideal way to tell your small business story whether it’s telling the story of a blog post, telling the story of how and why you started your business, or telling a how-to product or service story. Embedding short videos on your website is also a smart sales, marketing, and SEO tactic because approximately 25% of Google searches produce video results, so embedding a video on your website raises search results and increases brand awareness. Videos can even increase the open rates of email campaigns. The number one reason you should be using a marketing video, though, is because nearly 80% of people watch videos daily – and your ideal consumer is among them.
Wanna see an example? Click here to see this blog in video form.