Serial movies and television shows use cliffhangers to draw viewers in. They dangle a carrot at the end of each episode and leave viewers with a question they can’t wait to get the answer to. This strategy has worked since it was first put into use. As a small business owner, you can use cliffhangers to keep readers coming back to your small business blog for every new post or installment. Here are a few simple ways you can use cliffhangers to tempt your readers.
Ending each blog with a teaser about the next blog’s topic is an especially effective marketing tactic. You can also use your most frequently asked questions as topics for your small business blog. A blog gives you more room to engage with readers, fully answer their questions, and make their purchasing decision easier.
Go a step further and create a series of series. Tempt blog readers to come back for the next installment of the series and start each new serial installment with a short recap of last week’s post. Try creating a marketing series, interview series, influencer series, product-based series, or behind-the-scenes-of series.
Another cliffhanger strategy is to end each small business blog with a thought provoking question. Promise the answer in the next blog and reader’s will come back for it. Similarly, invite readers to ask questions, add to your list of solutions, and leave a comment with a promise to reply.
Cliffhangers – an ending that leaves your readers on the edge of their seats and excited for more information – are easy ways to build suspense right into your blog. No matter which small business blog cliffhanger strategy you use, your readers will respond with excitement and look forward to your next installation. Which cliffhanger strategy will you use to keep readers coming back for more?