Good, solid content is one of the hallmarks of small business marketing. Small business content takes on many forms like website copy, social media content, product descriptions, and blogging. Blogging is one of the most affordable ways to market your small business. It optimizes your SEO, drives traffic to your website, and keeps you top-of-mind among your target consumers. One of the ways small business owners can maximize their blog is by repurposing it into other types of content.
Start with your blog. Once it’s written, spellchecked, and scheduled, turn it into a marketing video. Spend an hour in PowerPoint, an online marketing video creator, or using your smartphone to shoot a real-time video of yourself ‘reading’ your blog. Now you have a video you can use for your YouTube channel, break down into smaller chunks for your social media channels, or embed on the About page of your website.
Turn a single blog into a downloadable whitepaper to encourage new subscribers to sign up for your email list. You can also easily turn collected blogs into a print or digital book. Using a print book or ebook as a form of small business marketing works two ways. First, as a freebie download for that same email list. Then, as a print book you sell at the end of speaking gigs and other live events.
Finally, turn your blog into a colorful, attention-grabbing infographic. You can embed the infographic on your website, post it on social media, and use it as part of your print marketing campaigns – just make sure your logo and URL appear on each item. Repurposing your blog is a savvy way to extend the reach of your small business brand. Consider these four ingenious ways to make a single blog post do quadruple duty. Which one will you try first to boost your small business marketing to new heights?