Having a website and social media presence are no-brainers in today’s ecommerce society. The key to making those must-have marketing online avenues work, though, is strategic offline marketing tactics. As you consider which offline marketing strategies you’ll use, make the number one goal of offline marketing driving traffic to your online purchase portals. In other words, use content and images to drive traffic to your website, social media, and ecommerce purchase URLs.
Location-based marketing works well for coffee shops, restaurants, and other brick and mortar retailers. It can also work for ecommerce businesses when your definition of local changes and expands. Find out where your target market hangs out, then position your offline marketing strategies there – even you aren’t personally there. Consider these three easy-to-implement ways to do exactly that.
- Information Flyers
Hang information flyers on bulletin boards in local establishments that cater to your target market. For example, if your target market is small business owners, hang flyers in local coffee shops and coworking spaces. If your target is working moms, hang flyers in grocery stores and community play centers. - Marketing Postcards
Email marketing is here to stay…but so is postcard marketing. Postcard marketing is one of my favorite offline marketing strategies because it’s simultaneously subtle and in-your-face. The beauty of a postcard is that it lands right in your customer’s hand and there’s no information barrier (like an envelope) between your customer and your message. - Networking Business Cards
I have a theory that more business cards are used for networking than anything else. That’s why I’m surprised at how many business cards I receive that don’t have three critical pieces of information: direct contact info, a purchase URL, and a compelling call to action. Make sure your business card is eye-catching without being cluttered and contains the right information.
These three offline marketing tactics go a long way toward bolstering your online business. The secret to making them work well is effective, compelling copywriting and direct mail marketing content. To get help creating effective copy and content that makes your offline marketing pieces work, drop me an email. Send that email today. Start watching your sales grow.