No matter what business you’re in, live events are a great way to get a lot of the members of your target market together in one room. From tradeshows to seminars to conferences to concerts, live events are a smart part of your marketing arsenal. Because part of their value comes in their being well-attended, live event marketing is of the utmost importance – and that starts with copy and content that boost registration.
Start by telling the story of your event – what it’s about, who should attend, where it’s being held, and what attendees will learn. Create a blog article and social media posts with a link back to your event’s landing page. The goal of live event marketing is to drive your ideal consumers to your event page, and from there to your registration link.
Video marketing is gaining serious traction – and YouTube is the world’s number two search engine. Create a live event marketing video, add it to your event’s YouTube channel (if you don’t have one, consider this a hint), and embed it on your website and social channels. Ten-second, pre-event teaser videos are just long enough to pique interest and share vital information.
Another great strategy is to shine the spotlight on event speakers and tag them on shared social media channels. You’ll reach all the members of your target market and all the members of theirs. Be sure to create content snippets that highlight key speakers, relevant topics, and industry insider news. You can also spark interest by telling registrants and potential registrants what else they can do other than attending your event. This may seem counterproductive, but trust me, it isn’t. Short content blurbs about what’s going on in the host city, hotel amenities and accommodations, and afterparty news lets attendees know how to plan time and how to relax between workshops and conference days.
Use clear, compelling, concise copy to draw a straight line to your registration link and use the power of words to tell your event’s story. Content marketing is more than words, though – it also consists of marketing videos, word-of-mouth marketing, and making good use of popular hashtags. Live event marketing built on solid content that leads to action is a sure way to reach your registration goals. What other live event marketing tips do you use? Share them in the contents and help a fellow event host maximize the power of bringing the right people together.