A Dozen Ways You Can Drive Your Target Market To Your Small Business Website

Are you looking for new ways to drive your target market to your small business website? Of course you are – more traffic means more opportunities to pitch your products and services which leads to more sales. The dozen traffic generating tips below will help your website get the traffic it deserves.  

1. Leverage the power of social media by making sure a link back to your website is on every one of your social profiles
2. Create attention-grabbing headlines that pique interest, stop browsers in their tracks, and drive traffic to your small business website
3. SEO the heck out of your website and let the search engines do the marketing for you
4. Look for opportunities to guest blog and leave a link to your website (or at least your business name) in your signature
5. Create an email signature with a link to your website
6. Asking other SBOs to guest blog for you will create valuable backlinks – search engines love to see backlinks
7. Copy and paste whole blogs into a LinkedIn article making sure to sign it with a link back to your website
8. Drive your target market to your small business website by using image tags and metadata to SEO-optimize your pics and images
9. Include links to specific pages on your website in your email newsletter that appeal to specialized segments of your target audience
10. Everyone over the age of about 3 or 4 is using smartphones these days, so make absolutely sure your website is mobile-optimized
11. Create an explainer video and post it to your small business YouTube channel (you have one, right?)
12. Research the top keywords your target market (NOT your industry) uses, and use them to get social attention that leads back to your small business website

When you’re ready to drive your target market to your small business website, try these strategies, then come back to the comments section and let me know what worked best for your site. Have you found a way to drive traffic to your small business website that isn’t on this list? Share that in the comments, too. You might have just the inspiration a fellow SBO needs.