Email marketing is an easy, effective way to grow your mailing list, share resources and tips, and create a captive audience for your small business. When people opt into your newsletter, you get the benefits of being able to reach out to them on a regular basis. The real work is in getting people to know about, and sign up for, your mailing list. That’s where a lead magnet comes in. A lead magnet is an irresistible offer you give potential clients in exchange for their signing up for your newsletter. It results in an email list you can use to market, promote, and grow your business.
Ideally, it’s a downloadable piece of content you create once and distribute repeatedly. I’ve seen downloadable lead magnets in a variety of sizes – some of them up to 30 pages. Most of those humongous lead magnets have a few bits of good information buried in a lot of fluff and filler. Ready to create a one-page lead magnet for your small business? Keep these tips in mind:
- Keep it short and sweet
- Break your lead magnet easily into readable items
- Checklists
- Mini-ebooks
- Whitepapers
- Worksheets
- Cheat sheets
- Case studies
- Quick tutorials
- Include at least one call to action
- Make it easy to read in a single sitting
- Make sure your lead magnet’s title is SEO optimized
Lead magnets are an easy way to build your list or perform A/B testing among your clients. They get quick results, can help you segment your list, and make it easy to test new products and services. More than anything else, a lead magnet attracts the right people to your business and perfectly positions them to make a purchase. Block out two hours to create your lead magnet, then create a social media post (one for each social media outlet). Finally, use a plugin to create a pop-up box on your website that offers your lead magnet to new site visitors. You’ll love seeing your website get new traffic and watching your email list grow.