Unlike other social media platforms, LinkedIn is a platform of professionalism over social sharing. From startups to corporations, many businesses use the power of LinkedIn to identify new team members, introduce new products and services, and build a trusted network. LinkedIn marketing is also a smart way to reach new customers and clients to help grow your small business. Here are five of my best tips for making the most of the most professional social media platform out there.
- Maximize Your Profile
Please complete your profile. Seriously. Please. Fill in as many sections as you can, include your URL, contact info, and a professional profile picture. Your LinkedIn profile is a professional page and deserves to be completed in a professional manner. It’s the first look colleagues and potential clients have of you, so make it count. - Treat LinkedIn Like A Blog
Copy and paste your blog post into a LinkedIn article. You’ll reach a whole new audience. Make sure you include links back to your website or blog so the LinkedIn community can check you out without having to hunt you down. - Join The Right Balance of LinkedIn Groups
If you’re a graphic designer, join LinkedIn groups made up of graphic designers. More importantly, join groups made up of your target market – agencies, SBOs, etc. Aim for an 80/20 split in favor of your target market. - Add SEO Keywords To Your LinkedIn Profile
Make sure your headline includes keywords and keyword phrases your target market is likely to search for. You might be surprised at how many LinkedIn profiles and articles come up in online searches. Make sure yours is one of them. - Add A Video To Your Profile
A teaser marketing video (no more than ten seconds, please) grabs attention, gets more eyes on your profile, and lets people see your business in action 24-hours-a-day.
Add LinkedIn marketing to your 2019 plan of attack. Its professional atmosphere gives you an edge over your competition, exposes your products and services to a new client pool, and gives your brand polish and panache. Make a point of checking your LinkedIn profile and making strategic connections on a weekly basis – your business and your bottom line will thank you.