The gig economy is gaining traction and will continue to do so in the coming year. Participating in the gig economy means parlaying a series of small jobs into a full-time career and income. It means defining your own rules, taking control of your time, and custom designing your career. It can also be a smart way to start, grow, or expand your small business. The gig economy tips in today’s blog will help you get a foot in the door of this thriving marketplace.
Small Business Owners
Most gig economy platforms are designed to reach millions of interested buyers and sellers. That makes them ideal for doing market research, getting positioned in front of your target market, and identifying maximum pricing strategies. By offering small chunks of your service to buyers on gig economy platforms, you then have a captive audience and can drive them directly to your own website or other purchase portal.
New & Established Freelancers
Breaking into the world of freelancing – rather it’s writing, graphic design, art, or social media management – can be challenging. When newbie and established freelancers in any field join the gig economy, they open themselves up to a world of opportunities. The key is to offer your service to a variety of clients at rates that are fair to you and to them. Doing so can be much easier than snagging one client and relying on that single client for your entire income. Additionally, gig economy platforms often have forums and communities that offer helpful gig economy tips, resources, and success stories.
Aspiring Entrepreneurs
Are you brand new to the freelance and consulting world? Maybe you’re still trying to define your gig economy niche. It’s a perfect opportunity to A/B test the services you plan to offer. The responses you receive on gig economy platforms can help you refine the scope of your gigs. They can also help you find your sweet spot for pricing, identify different segments of your target market, and home in on the best marketing methods for your new venture.
Savvy small business owners, entrepreneurs, and everyday men and women are finding ways to make the gig economy work for them. I hope these gig economy tips help you start your own freelance or consulting business, grow your existing business, or build the career of your dreams.