YouTube is the world’s second largest search engine. It’s owned by Google – the world’s largest search engine. That begs the question – is your business visible on YouTube? If it isn’t, it should be. With a branded YouTube channel, you can create small business marketing videos in a variety of lengths. Market your business with short (30-second or less) teaser videos, longer (around the 1-minute mark) descriptor videos, and lengthy (in the 2-minute range) education and instructional videos. The following steps will help you get your business up and running on YouTube in no time flat.
Creating A YouTube Channel In A Dozen Easy Steps
- Create a Google account if you don’t already have one
- Go to YouTube
- In the upper righthand corner, click Create An Account
- Choose Business Account
- Click Use A Business or Other Name
- Type in your business name
- Click Customize Channel
- Complete the profile for your business account
- Add your business name and logo
- Add a profile background just like you would on Facebook or Twitter
- Complete the channel description DO NOT SKIP THIS STEP
- Treat it as an About page (keep it short, sweet and to the point)
Congratulations! Your YouTube channel is ready to become part of your marketing arsenal. Now you need to populate it with small business marketing videos. Start by creating an intro video that tells ideal consumers about your business and how it benefits them. The key to effective marketing in any form isn’t your why – it’s your ideal consumer’s why. How will your creativity and critical thinking help you create small business marketing videos that get results?
Come back next Tuesday to find out the top three must-have marketing videos and the must-have elements every marketing video must have. See you next week with more small business marketing news and information.
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