So, you’ve worked hard to create an attention-grabbing lead magnet – and it worked! Subscribers are signing up for your newsletter and you’re building a list of folks you can market to and keep continually updated about the events and happenings of your small business. If you have an automated sales funnel set up (and I hope you do), the first email they get from you should be the welcome email that contains a thank you message and a link to their free download. Here’s what that first-touch email should include.
- Say a sincere, not overly gushy, thank you. Not only does it make your subscribers feel welcome, it also makes then fee appreciated.
- Make your subscribers feel special. Offer them a newsletter-only discount code or share a snippet of information about your brand that isn’t available anywhere else.
- While you’re at it, highlight your brand’s unique selling points. Learning about additional features, hidden product uses, or unique benefits is always welcome.
- Write a subject line that sings. Welcome To XYZ Widgets is standard. Try opting for a subject line that uses SEO keywords your subscriber will recognize.
- Whatever you do, please include a call to action in your welcome email. Pretty please. Tell your subscribers to click here to activate their discount code or click there to share your newsletter with a friend.
A call to action is vital to all your marketing efforts, but for the captive audience on your email list, it’s a must-have. Your welcome email, after all, is an important element of your overall marketing campaign. You never get a second chance to make a first impression, so make sure your first impression paints the best possible picture of your company. The five tips above should help you craft a welcome message that opens the door to a long-lasting, mutually beneficial relationship with clients and prospective clients.
Subscribe to my blog for more email, writing, copywriting, and SEO optimization tips.