Most small business owners who blog do so as a method of bringing in new customers and clients. That’s a smart strategy because small business blogging is a highly effective, affordable marketing tool. Because entrepreneurs and bloggers usually wear all 17 hats in their business, they sometimes struggle to create a blogging strategy. Here are xxx great reasons you should have one and the way each strategy will benefit your blog and its readers.
Create Your Blog With Your End Goal In Mind
You have to know why you are blogging in the first place. Is it simply to provide information and resources? Is it to bolster the public’s perception of you as an expert? Is it to enhance your brand and grow your business? Is it to increase your profits? Know what your main small business blogging goal is and work diligently toward it.
Use Your Blog To Build A Marketable Email List
Knowing your end goal makes it much easier to identify your target market. An email list is a small business blogging godsend because it’s essentially a list of people who have expressed an interest in, or need for, the product or service you offer. You’ll find it easier to market to that
Use Your Blog To Explain How You Solve A Problem
From IT solutions to children’s products to self-help books, most successful businesses are successful because they solve a problem. Use your blog to tell your readers how you solve their problem and why you are the best person to do so. It’s a form of attraction marketing and can readily build your brand and increase your profits.
Use Your Blog As A Powerful Call To Action
No one likes to be sold but most people need to be convinced. Small business blogging is a great way to convince people of your experise. A call to action simply means telling your readers what to do and what will happen when they take that action. Take the time to develop a call to action strategy that goes beyond Click Here or Follow Me. Try clear and compelling calls to action like, Sign Up Today To Start Increasing Your Profits or Join My Blog Community And Learn How To Whittle Your Waist.
Make sure your blog has an SEO strategy
Did you know you can tell Google how and when to crawl your blog? Head on over to Google Search Console and set it up. It’s one of the free tools Google provides to help you draw traffic to your blog or website. You can also use keyword identifying tools like Keyword Finder to choose the best single keywords and long tail keywords for your target audience.
Most successful blogs have two key things in common – they have long-term and short-term goals. Before you write a single word for any blog post you must have a goal in mind. Subscribe to my blog today for more tips on how small business blogging can help grow your small business.
I thoroughly research your industry and write blog topics that work specifically for you. They’re built around holidays, sale days and more. In the meantime, head on over to Google Search Console and start developing your blog’s SEO strategy. Trust me – your blog and your business will thank you.
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