Have you ever written a particular blog post that you absolutely loved? Sure, you have. When you have one piece of content that just sings, you’re likely to look for ways to replicate or reuse that content. Here are five easy strategies that let you repurpose blog content into other useful pieces of marketing material.
- Turn Repurposed Blog Content Into A YouTube Video
Repurpose blog content into a YouTube video. Simply use PowerPoint to create simple, pretty, colorful, attention-grabbing slides. I recommend using one point or tip per slide. Add an opening and closing slide, make sure your brand is represented, and a hyperlink back to your website or blog is inserted. YouTube also has a free, easy-to-use feature that lets you add music to your video. YouTube is the second most frequently used search engine on the Internet. Don’t let it slip through your fingers. - Turn Repurposed Blog Content Into An eBook
Gather all the blogs you’ve written on a particular topic and turn them into an eBook. Add appropriate pictures, graphics, diagrams, charts, and checklists. An eBook is an easily affordable lead magnet you can use to generate new interest in your blog. Have it printed and it makes a perfect item to sell at the back of the room when you make presentations on your topic. Think of a print or eBook as a portable blog collection. - Turn Repurposed Blog Content Into A Podcast
Turn blog posts into a podcast series. There’s a plethora of software available that easily turns written content into a recorded podcast. If you’re really brave, you can read your blog posts live to make a podcast. You might also consider asking a friend or colleague with more dulce tones to record it for you. Podcasts are wildly popular and a fantastic marketing tool.
Give these three simple methods a shot. Once you’ve repurposed your content, come back and share the results in the comments section. What other ways do you implement to reuse and repurpose blog content? Share it in the comments section. You might just inspire a fellow blogger.