Small business owners, entrepreneurs, and everyday people are blogging today. The main goal of most bloggers is to grab the attention of their target market and ideal reader. Bloggers need to use every available advantage to ensure their blog ranks highly on the Google-sphere. Those rankings happen when Google crawls your website or standalone blog looking for relevant keywords. So, why is 300 an important number for bloggers (and webmasters)? Because your blogs – or any website page with less than 200 words is unlikely to catch Google’s attention. Size does matter, but quality posts always matter more.
Because Google looks for your keyword to appear once every 300 words. Adding it much more than that is considered keyword stuffing and Google frowns heavily on keyword stuffing. While 300 words are enough for two good paragraphs, I’m not suggesting you post content that short on a regular basis at all, but it’s a good scannable length. I typically recommend between 500 and 750 words. That’s a good goal and it’s not so taxing that it discourages you from keeping up the tempo of your blog. An occasional short post (like this one, which hovers in the 300-word range) is acceptable depending on the frequency with which you blog.
While we’re on the subject, bloggers often ask for the best blog post word count. Recent surveys say that readers want posts that are easy to scan, have short paragraphs and bullet points, and can be read in under seven minutes. Keep in mind that keyword choice is as important as keyword density. Why? Because keywords tell Google what your content is about.
Your goal should not be to aim for some mystical magic number. Instead, it should be to create keyword density that is natural, organic, and readable. In short, the key to a good blog is content over length, quality over filler, and keyword optimization at all costs. Start using 300 words as your SEO keyword benchmark and come back and let me know the results!
**********